Contra Deals

We specialise in arranging contra-deals - where you gain publicity and pay in kind rather than cash.

Examples:

A full-page colour spread in TV Times worth more than £20,000 was obtained by offering the magazine a competition for readers to win an exotic holiday that cost our client nothing.

A free stand at the Ideal Homes Exhibition was obtained for our client, The Malaysia Tourism Board, because it linked up with an indoor rainforest theme at Earls Court.

A four-page colour spread was obtained in a national consumer magazine (My Weekly) in return for a money-off coupon for Poussin spring chicken at Safeway supermarkets.

A mobile phone shop gained free publicity with a regional newspaper group in return for offering readers a competition to have a hands-free phone fitted into the car.